HOW TO ORGANISE YOUR MATERIAL FOR A PERSUASIVE SPEECH

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Making a Simple Outline

An outline is a way to organise your ideas logically and clearly. Without making an outline, your speech will probably lack structure, and so be difficult to understand. By using a presentation outline, you can “see” the structure of your speech. In addition, it can also serve as your speaking script.

The following presentation outline is a very simple way to organise your material into a speech format. If you have time, you should look at the detailed speech outline. When making an outline, you should not write full sentences, but just key words and phrases.

  1. Introduction
  2. What is the topic of your speech?
  3. Why should the audience listen to your speech?
  4. What will your main points be?
  5. The body
  6. What are your main points and ideas (sub-topics)?
  7. What is your supporting evidence and information (sub-subtopics)?
  8. The conclusion

What were the main points of your speech, and what do you want the audience to remember?

Note that the presentation outline is not a word-for-word script for the speech but an outline of ideas to serve as an organisational and presentation tool for the speaker.

Preparing the Introduction

A good introduction should capture the audience’s attention, bring them together as a group and motivate them to listen attentively to the speaker. Here are some tips to help you do just that. Expressions that can signal introductions:

  • Shall we start? May I have your attention, please? Let’s get started!
  • Before we start, let me remind you of our schedule.
  • Let me first introduce myself briefly.
  • It is a great pleasure for me to be here with you today.
  • The title of my talk is…I will be proposing some solutions…
  • We can cover those points in about 20 minutes.
  • This will leave us 10 minutes for questions before the coffee break, if there is any
  • Let me start with an anecdote that will illustrate my topic.
  • Who has not experienced/been affected by…?
  • Have you ever wondered how much time we waste when doing….?
  • Did you know that…? You will be surprised to hear that…
  • Let me report the words of our chairman.

Organising the Body of your Speech

The body of your speech contains the detailed information that you intend to convey to your audience. You can begin by Formulating anOrganizing Question (Inherent questions). You then go on to assess the information you have gathered, and identify the ideas and information needed to develop your topic.

Always endeavour to divide the Speech into Key Ideas such as these:

  1. Topical
  2. Chronological
  3. Spatial
  4. Causal
  5. Pro-con
  6. Mnemonic or gimmick
  7. Problem-solution

The above mentioned organisational patterns are explained thus

  1. Topical – topic divides itself into subdivisions. In topical order,your speech topic can also be divided into subsections, but talking about them in a logical way does not depend on time order or space order. If you were explaining about bias in the work place, for example, your main points could be the  following:

(1) Racial bias

(2) Gender bias

(3) Age bias

(4) Physical disability bias

It does not matter which of the four main points you discuss first – they are all equally important. They do not depend on a time order or a space order to make sense. They are all subsections of the speech topic.

  • Spatial – divides into geography or physical proximity. Space or spatial order is used for describing things such as objects, organisations, or places.
  • Chronological patterns – follows a time sequence (periods of time or processes). When you discuss your main points in the time order in which they occurred, you are using a chronological pattern.
  • Causal – explores the causes and effects of the topic or vice versa; you need to use causal order especially when you are trying to convince your audience that “this” was caused by “that”, or that “this” was the result of “that”. You use this pattern all the time in your everyday conversations.
  1. Pro-con – presents both sides of controversial issues.
  2. Mnemonic or gimmick – organizes a speech according to a memory device.
  • Problem-Solution: This organisational pattern is also one that you use regularly in your everyday conversations. “I see a problem. This is what we should do to solve it?”
  • Problem: Township children who start school in urban areas are at a disadvantage because their English language skills are not well developed.
  • Solution: Providing these children with extra English lessons would alleviate this problem. You also need to be careful about the words you select to express the information contained in the body of your speech. You may need to ask yourself these questions:
  1. Does your audience need a dictionary to decipher your speeches?  Do you write your speeches with encyclopaedic diction?
  2. Do you draw your speechwriting inspiration from legal documents?
  3. Technical writing, essays, financial reports, and legal writings all  have their place — but none of them belong in your speechwriting.
  4. Speeches which use simple, conversational language are more enjoyable to listen to, easier to follow, and more likely to be remembered.

When involved in public speaking, you usually think about getting  content from your expertise and experiences. However, to add the human touch to any presentation, consider including conversation. For example, a little boy went to his mother with a question. Since the mother was busy on the computer, she replied, “Why don’t you go ask your dad?” The boy’s response: “I don’t really care to know that much about it.” Although this is a joke, my guess is that the conversation is based on an actual dialogue between mother and child With this objective of looking for real conversation for your next keynote presentation, have paper and pen always available to record key sentences.

Listen to other people’s conversation. Write down clever sentences of people you talk to. People will be flattered if you say, “Do you mind if I take a moment to jot that down? That was so clever!” You might find just the right place for it in your next speech. Effective presentation skills come from a variety of sources as well as presentation skills delivery. Telling about a conversation you were involved with or overheard will also help you to deal with stage fright since it is a story that’s comfortable for you to tell. Conversation is not just an important part of interpersonal skills; conversation can become an integral part of your presentation.

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