GUIDES TO EFFECTIVE BUSINESS COMMUNICATION

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CONCLUSION

Clearly, certain principles guide efficient communication in organisations. The best and most stimulating and inspiring kinds of writing are not simply “knocked off the cuff”. Certain principles have to be observed. These principles are what we have dissected in this Unit. It is well worth your while to give them all the attention that you can afford and to try to apply them in your own written communication. You will find them invaluable for producing the best kinds of writing within your own ability.

The article has discussed ancillary (or supportive) activities to written communication and referred to guides (general – the “Ten Commandments”, – and the “Fundamentals”) to effective communication. The ancillary activities are divided into “Extrinsic Skills” (or “Tools”) and “Intrinsic Skills”, the former of which demand the “memory” (and not “knowledge” or “intellect”) and that certain appurtenances or frills be added to written communication to assist it in achieving effectiveness.

The “guides” to effective communication (which are not discussed but merely referred to) are divided into what we have called the “Ten Commandments” and the “Fundamentals” of effective communication. The “commandments” denote the principles that should be observed in actual acts of oral or written communication, while the “fundamentals” refer to the behaviour that should be manifested while giving or receiving information, i.e., while performing a role in communication – that of the communicator or the communicant.

 

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